Women have always been and continue to be sexualized in all forms of promotions.
Ezquerra, P. (April 3rd, 2018). Modern Adds Continue to Sexualize and Objectify Women. Thedailycougar.com
https://thedailycougar.com/2018/04/03/women-hypersexualized-ads/
Within the media, women and men are portrayed in different ways, the ways that they are portrayed give an image and normalize certain actions.
Lee, H. (November 22, 2021). Normalizing Sexual Violence Through Media Fuels Rape Culture. Saratogafalcon.org
https://saratogafalcon.org/content/normalizing-sexual-violence-through-media-fuels-rape-culture/
One of the biggest enforcers of rape culture is social media because of what is portrayed of what is right and what is wrong.
Kolb, S. (n.d.). Social Media Is Only Reinforcing Rape Culture. Millions Serve As Bystanders. Dailyorange.com
https://dailyorange.com/2021/04/social-media-rape-culture/
There is a lot of hyper-sexualization in media that effects girls and women in their own image.
Swift, J. (January 11, 2021). Not An Object: On Sexualization and Exploitation of Girls and Women. unicefusa.org
https://www.unicefusa.org/stories/not-object-sexualization-and-exploitation-women-and-girls/30366